This list focuses on a list of some of the most notable professional accomplishments during my last 15 years
100% Earned Media with a full Digital Integrated Campaign
A “no-budget” campaign solely created & managed for a performer that as a result won the Romania Got Talent popular award (2012).
Helped grow a private pension fund membership from 0 to 140,000 people in three months through a $4M national campaign.
Continuous Revenue Growth
Drove an average 18% yearly businessincrease in revenue by deploying 200-plus creative projects on a 5-year plan.
Author of three books
Wrote three books on marketing and branding for students and new entrepreneurs; the latest book is written in English – “Brands Come True: A Branding Course.”
Mobile Application Designer / Developer
Created and helped develop four mobile apps in one year, two of them are major apps in the hospitality industry. Identified problems and created solutions; crafted a business model, analyzed a monetization pattern, revenue flows, UX, UI and technical specification reasoning. Designed all branding elements – naming, logos, and marketing materials.
On-Time delivery of projects
Maintained a record of zero unmet deadlines during the seven year period as a brand strategist.
Initiated and developed a one year re-branding process for a 100 yearold football club including visual identity redesign, brand process, declinations, and launching event.
Effective and Efficient
Managed a team as agency lead, and created an “all-channels” launching campaign in 10 days including creative direction, copy, art directing, budgeting and declination. Total cost savings to client was $500,000.
Popular Public Speaker / Expert
A key speaker on topics of branding strategy at nine industry events between 2011 and 2013.