EVERYTHING LEAD ME TO THIS

I have a major in Communication and PR because I fell in love with advertising. I needed to learn graphic design because being a junior marketing assistant wasn’t paying enough. I’ve learned to love copy writing, to solve complex layouts of usability, to make marketing plans, to efficiently spent millions of euros of budgets, to get conversions, to train sales people, to train CEO’s for public speaking activities… not because I wanted to do everything myself but simply because I was needed, and I was capable of translating what my colleagues needed into actions, into deliverables.
I firmly believe that a brand development manager is self-educated, it is a result of various business, marketing and communication integrated experiences. He is the best advisor a CEO can have regarding important company decisions.

he CBO (chief branding officer) is the one that can accurately estimate impacts both in the interior Universe and in the market itself, not only from the subjective aspects (PR, advertising, client care, marketing) but also financially, data driven and operational.
This position is not as familiar as the CMO (chief marketing officer), but the most famous companies in the world have already implemented it.

I WILL BE THE BEST CBO IN THE WORLD.

REAL WORK EXPERIENCES

THE COURSE

I’ve previously written two books for agency juniors and another one for start-up managers. Brands Come true: the course is my first e-book written in English especially for the US market. It consists of 5 modules that cover, in an informal type of content, everything that one needs to know about branding as a business mentally that any owner needs to assume even before incorporation.