THE MOST REWARDING INVESTMENT

Why would you even bother with making a great product, finding the right people in your team, investing money in marketing, branding and communication tools, paying a lot of media exposure, working insanely to create a conversion pattern to sell your product and, when all is done, when you get the client’s attention to loose him or her because you’ve poorly managed the relationship with them?
Selling the product is only part of the success of a marketing and sales department. It is not enough though.
Repeated purchases, clients that stick with you that give you their trust, those who are actively protecting your brand and help sell you’re stuff to their friends and family (by recommending you) – THIS IS SUCCESS.

When stating the company’s brand promise, I always encourage my colleagues to struggle, to put our efforts in making the life of our customers better. By all means.
Nurturing the relationship with them, being there for your clients when they need it is the best way you can make their life better even if only related to the experience they have with your product, with you as a company.
In addition to all these arguments, the cost of converting a person into a client is ten times higher than keeping that customer, making everything you can that he stays with you.

KEEPING A CLIENT IS CHEAPER THAN FINDING A NEW ONE.

REAL WORK EXPERIENCES
MY POSITION: MARKETING MANAGER
COMPANY: SCNETROMANIA
INDUSTRY: SHOPPING COMMUNITY

SHOP WITH US

Scnet is an entity that gathers 300k persons that negotiate permanent deals with retail companies, flight operators, tourism agencies, etc. in the name of these peoples. It works something like: “Give a discount to our people, and we’ll bring them to you.”
The client care and customer relationship part work in two ways: keeping the commercial partners interested and making shoppers shop, making use of those discounts.