SPREADING THE BRAND

Fortunately, there are still a lot of media vehicles beside on-line media.
Yes, the internet is powerful, but I don’t think ONLY IT belongs to the Future. It will surely be part of it, but it will not be the only media vehicle alive and kicking.
I believe in intersections of the on-line and off-line. Solid and powerful integrated Communication Universes that will surprise through their conversions results, reach and interaction rates.
Neither TV, nor Radio or Print will die. They will be transformed by the Online – that’s for certain.
We are living the Great Morph of all “classic” media vehicles, and it seems that we will be amazed.
We have to be prepared to make use of whatever comes out and to find ways to read future results coming out of it.

At this moment any sane company will still invest in “old” media vehicles if they are suited for the brand. What has to change is the methods and tactics, the ability to measure results and conversions and the inspiration to create magical mixes between the vehicles.
People were talking five years ago that Beyond the Line activities are doomed, that Events will disappear. Today people are filling up football arenas to watch e-sports competitions.

OVER 25% OF VIEWERS ARE WATCHING TWITCH GAME STREAMERS ON THEIR TV SETS.

REAL WORK EXPERIENCES
MY POSITION: MARKETING DIRECTOR
COMPANY: PAEGON ROMANIA
INDUSTRY: PRIVATE PENSIONS

$ 4 M

This was the budget that I got the chance to “spend” for a 4 months national campaign.
It was a beautiful experience. Not to spend the money, but to have the chance of using so many media vehicles at once. On-line, TV, radio, outdoor, direct mail, e-mail, unconventional, BTL activities – everything the company needed.
The campaign was meant to get as many Private Pensions subscribers as possible.
We got over 140k people in our Fund.