SUCCESS COULD BE ENGINEERED

I’ve been so lucky to be involved in some great New Product Development teams which made me value a lot this type of activity.
I’ve to lead even the Idea Generation early episode of the entire process, and I felt great and tired, frustrated and excited at the same time.
It is one of those activities that give you the most valuable introspection of what needs to be communicated. The fact that you also can adjust or alter some aspects of the product itself is a defining moment for the entire marketing. In fact, this is what marketing means if you take it ad-literam – help to create the product for the market.
As a marketing and branding expert, this part of the business is one that gives the most useful ingredients that help materialize the business aspect of the entire branding development process.

When I see professionals, the experts of an industry creating a product, their child, I know what lies behind their thinking. I understand why that aspect is important. I can suggest additional features that will help conversions to the market. I can advise at a moment in which my advice can produce real innovation not because I am expert in making that Product, but because I trained myself to be able to put products in the right contexts.

MAKE PRODUCTS THAT THE MARKET NEEDS,

not necessarily Products that the market says it wants. No one knew they had wanted smart phones before they were created.
REAL WORK EXPERIENCES
MY POSITION: BRAND MANAGER
COMPANY: ZONAR
INDUSTRY: DAIRY

Finding a U.S.P. for a Milk Product seems almost impossible. Everybody in the industry is using terms like “real natural milk” or “bio” or “organic.” Many companies tell their clients that “we don’t mess with the milk, we don’t alter it.”
For some days we were in the blur. We knew our Milk Product is the “real deal,” but we did not find the right approach until we looked deep into the lab diagrams. Our Milk had 50 times less micro-organism than any other milk on the market. We took that info and created our core brand campaign.