INTERACTING WITH THE WORLD

For me, public relations management is about how the company interacts with the whole external world. It is part Social Media Management, part Media Relations, part Customer Care, part Evangelism, part Crisis Management.
The best Public Relations management has an overall view of the entire interactions that can and will affect the idea of Reputation. Especially in online mediums, that can be hard to accomplish – to monitor in real time and to try to influence positively the entire spectrum of what can happen to your Reputation.
No one can change or manipulate the Reputation of a company. We only can try to influence, to convince audiences that they need to trust us and not those third party image breakers.

t is a war out there, whether we like it or not. A war in which haters, trolls, weakly minded competitors are fighting with you even if you’re not looking for a fight. You don’t need to fight back, to attack back, but you definitely cannot stand back while they throw trash in your company, hoping for the Good Force to prevail.
Public Relations is an energy shield that allows everybody to see exactly who the company is and, at the same time, protecting it from harmful media shootings.

BE (PR)EPARED!

REAL WORK EXPERIENCES
MY POSITION: MARKETING MANAGER
COMPANY: The STORKS NEST
INDUSTRY: EDUCATION

MOTHER OF PR

The Stork’s Nest is an educational center for future or new parents. They teach all there is to know about pregnancy, labor, first days in a baby’s life, food diversification and ending with playful learning methods, baby language, etc.
The controversy around all holistic and scientific methods will never stop. That is why having a good PR is essential for the company.
The company is now five years old and one of the leaders on the national market. They’ve started with us from day 1.