WE NEED TO SELL

In some companies, marketing professionals perceive themselves as small celebrities perhaps because, from this position, you often get to be in the spotlight.
The real VIPs are the people behind the product and the salespersons. The real accomplishment for any marketing or branding guy is to see sales of a product being driven because our work is merely just strategies of assumption, which offer no guarantees of success even in the presence of the Almighty Data.
I believe that sales supporting by marketing is, in fact, evolving in an integrated and uniquely merged Department where Conversions need to be designed, engineered, studied, performed.
The future is having no separation of sales and marketing, not even inside the same company.

There will be no sales support, marketing proposals, sales debates. There will be branding people, UX designers, conversions strategists, sales copywriters, client interactions – all for the sake of the new star we’ll all dream of: Conversions. No matter if these are Sales, Subscribers, In-app purchases, Fans, Social Endorsers, these are the Results that we’ll make our company healthy.
Everything this NEW department will do is to seek ways to convert and keep people emotionally and financially hooked, in the most voluntarily and pleasant way possible.

JUST SALES WILL NEVER BE ENOUGH!

REAL WORK EXPERIENCES
MY POSITION: BRAND MANAGER
COMPANY: N.O.A.
INDUSTRY: HOSPITALITY

FANS THAT PAY

There is a trend that may often be found in the articles that cover Social Media data. It is a pessimist current that mirrors dissatisfaction related to the SM vehicles like Facebook that are getting lower and lower conversion rates.
I agree that people on these channels are becoming something “harder to get”, but it hasn’t become impossible.
A 1000 euro campaign on Facebook along with a well-planned content and some paid supporting media (advertorials) got Club NOA over 17k fans in the first month after the Opening Parties, and a 300k post reaches along with an over 50k engagement.