TELLING STORIES OVER JUST INTERACTING

On the one hand, I don’t like it when people put the “equal” sign between Social Media Management and Facebook or Twitter post management. I have to admit that the two are some of the most popular social networks but only managing Facebook and Twitter accounts it’s just like reading only a few pages from a whole novel.
On the other hand, I strongly believe that Social Media is a potent mix of on-line and off-line activities. No, not just on-line, but also offline interactions with the Social Players.
For me, social media management is a great opportunity not only to interact with real persons but also to gather immediate feedback, to take care in the real time of potentials issues or client care activities.

Social media is mostly about creating the brand story, evolving conversations into tangible feelings, surrounding yourself as a company with the power of story telling so that you’ll create real social endorsers, that will fight for you, that will protect you when “you’re not in the room”, people that will allow you to transform them voluntarily into evangelists.
I love the content in any form. I like social content that gets materialized in real people activities and actions. The gaming industry does that extremely well through their Con’s.
So, it’s already there. It’s already happening.

STORIES MAKE THE BRAND LOVED, NOT PLAIN INTERACTIONS

REAL WORK EXPERIENCES
MY POSITION: BRAND STRATEGIST
COMPANY: FANTASMAGOG
INDUSTRY: ENTERTAINMENT

MIND GAMES

Cristian Gog is the first mentalist performer that has won a popularity contest (Romania Got Talent). We helped him in winning the first prize after a total re-branding of his entertainment at two months before his final performance.
I think the reason why Christian won the competition was not that of our work (it may have helped of course), but because of his background story built up around the idea of mystery and impossibility.
People loved him.