Skills

in marketing, branding and brand strategy
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Of course, I am bragging (but not exaggerating). If I can’t “sell” myself then how in the World could I “sell” your company?
  • Business Imerssion can intimately understand (through primary and secondary research) the company needs and business vision.
  • Manager, planner and developer of integrated brand interactions.
  • Brand developer of emotional drivers and behavioral traits as foundations for consumer insight mixed with planning ability in order to drive brand programs effectiveness.
  • Can appreciate the potential execution as well as challenges and limitations of all channels and systems.
  • Visualizes, designs and conceptualizes digital user experiences and creates visual prototypes and screens Qualitative and Quantitative skills
  • Possesses an understanding of web analytics and is able to determine measurable outcomes and return on investment.
  • Provides ongoing updates to his team of industry trends, issues, and best practices.
  • Expert in extending existing visual systems/ brand guidelines across all mediums with different levels of design changes or interpretation
  • Presentation skills (creating materials & persuasively presenting to any level of audience).
  • Experience in leading a team of designers, interactive developers and writers to creative excellence, SEO (Search Engine Optimisation), SEM (Search Engine Marketing), SMA (Social Media Advertising) specialists, social media mangers (in-house or outsourced).
  • Writes and presents experience debriefs, touch point maps, customer journeys —provides solutions to support key marketing initiatives.
  • Fully-versed in all marketing channels and is on the pulse of what is happening in the world of technology, innovation and communication.
  • Cool under pressure and in unpredictable circumstances. Thrives in ambiguous environments, and in informal, loosely structured work environments.
  • Comfortable working with a broad group of people – across levels and discipline, and
    rolls up his sleeves when needed.
  • An expert collaborator and mentor that brings out the best in others.
  • Team catalyst – able to “lead” teams via persuasion, facilitation, inspiration.

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Contact Info

Email:
alexadragos@gmail.com

Skype:
dragoslm

Phone number:
1 (312) 593-9938